January 2013 ( is a name your price shopping platform. Users "name their price" for the product they want to buy - then greentoe will automatically check with our vast network of certified retailers to see who is willing to meet that price. The first retailer to agree to your price gets the sale.

The first site of its kind geared towards consumer goods, creates a new online shopping experience by putting shoppers in the driver's seat during retail transactions. Users place an offer on a product and automatically alerts their vast network of certified retailers who are waiting to accept the offer and make the sale. WebAlgorithm assisted by providing the Greentoe team additional technical resources to help launch their consumer website.

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